On June 28, 2025, a law took effect across the European Union that maybe 5% of business blogs have written about. It's called the
European Accessibility Act (EAA). It sounds boring — just another bureaucratic directive out of Brussels. But it's the biggest change to the web in seven years, and it applies to you if you've ever sold anything to someone in the EU.
In 2026, the first fines started landing. The size:
up to €100,000 per non-compliant site in Germany. Up to €60,000 in France. Up to €20,000 in Poland. Depending on the country and the business's revenue.
Let's break it down without legal fluff: what it is, who it covers, and how to check your site in five minutes.
What EAA is, in plain English
The law requires all digital products and services in the EU to be
accessible to people with disabilities: blind, low-vision, deaf or hard-of-hearing, motor-impaired, cognitively-impaired users. In practice, this means a website must:
- Work with screen readers (for blind users)
- Have sufficient text-to-background contrast (for low-vision users)
- Not lock important content into audio/video without captions or transcripts
- Be operable using only a keyboard (no mouse)
- Have a clear structure of headings, forms, and links
- Not flash quickly (for users with epilepsy)
The standard EU regulators rely on is
WCAG 2.1 Level AA. That's 50 specific criteria, each one measurable.
Who it applies to (including you)
EAA works on the principle: "If you sell to someone in the EU, you're under it." Your office doesn't need to be there. Your legal entity doesn't either. It's enough that you accept payment from or fulfill an order for an EU citizen or company.
Sectors actively being audited right now:
- E-commerce (any online store shipping to the EU)
- Banking, fintech, crypto exchanges
- E-ticketing (transport, events, hotels)
- E-books and online courses
- Video communication services, telecom
- Any SaaS product with EU customers
Exceptions: micro-enterprises with up to 10 employees and €2M annual revenue for
certain services (not e-commerce). Everyone else is in the game.
Who enforces it and how fines work
Every EU country has its own consumer-protection authority. In Germany it's BFSG-Aufsicht, in France DGCCRF, in Spain OAUE. The trigger for an audit is a
user complaint. And here's the trap: one real user who couldn't buy files a complaint → official site audit → ruling.
The fine size depends on three things: the country, the business's revenue, and whether you fixed the issue after the first warning. In Germany the ceiling for a single site is €100,000. Plus repeated annual fines if the site stays non-compliant.
Real cases in 2026 already exist. The loudest example — a German online clothing retailer fined €68,000 for a checkout form that didn't work with screen readers. The company name is withheld because the ruling is being appealed.
What's broken on 90% of sites, in practice
Based on our AI X-Ray data (we've audited 800+ sites), the average business site in 2026 fails WCAG 2.1 AA on 12–18 criteria. The most common:
- Text contrast below 4.5:1. Light-gray text on a white background — a design classic and an EAA-violation classic at the same time.
- Buttons without aria-label or with non-descriptive text ("Read more," "Click here" — with no context for what will happen).
- Images without alt text. A screen reader skips them entirely — and if it's a product photo, the user has no idea what they're looking at.
- Forms without <label> linked to the input. A blind user has no way of knowing which field they're typing into.
- The site can't be navigated with Tab. Try it: open your site, take your hand off the mouse, press Tab and walk through the page. If you get stuck — that's a violation.
- Video without captions. Any marketing video without captions is a formal violation.
How to check your site in 5 minutes (free)
Three tools, no signup:
- WAVE (wave.webaim.org) — the official tool from WebAIM, highlights errors directly on the page
- Lighthouse Accessibility — built into Chrome (F12 → Lighthouse → Accessibility), gives a 0–100 score
- AI X-Ray (timekairos.com.ua/ai-xray) — our free tool that, on top of accessibility, checks ~100 more items (Core Web Vitals, Schema.org, llms.txt, security, SEO). One URL — full report.
Honestly: WAVE is more precise on WCAG specifically; AI X-Ray gives the wider picture. If you only need accessibility — use WAVE. If you want to see what else is broken — use AI X-Ray.
What to do if everything is "red"
Honest answer, no "magic plugin" promises:
What does NOT work: "Accessibility overlay" widgets (AccessiBe, UserWay, EqualWeb) — those tiny floating buttons with a person icon that supposedly make a site accessible. In 2024 alone, there were 4,000+ US lawsuits against sites that had exactly those widgets installed — they don't fix problems, they
mask them. EU regulators don't recognize them either.
What does work: real code fixes. Contrast, alt text, ARIA attributes, semantic tags, focus states, heading structure. It's tedious, granular, and done by hand by a developer.
Realistic cost to bring an average landing page up to WCAG 2.1 AA —
$200–500. A corporate site — $800–2,000. A large e-commerce store — $3,000+. It's a one-time job: you fix it once, then maintain it as you add new content.
At TimeKairos we offer two options: an
accessibility audit for $80 (full WCAG report with code-level pinpoints and prioritization), and
full turnkey remediation (price after audit, since it depends on scope).
Bottom line
EAA isn't a distant hypothetical. It's a law that's been in force for a year. The first fines are already real. Most sites selling into the EU are technically non-compliant in 2026 — they just haven't been complained about yet. You have a choice: wait for the first complaint, or fix the site now while it costs $300 instead of €30,000.
Check yours for free in 60 seconds:
timekairos.com.ua/ai-xray. AI X-Ray checks accessibility alongside everything else — you'll see the full picture at once.
