Lie Detection Group — Full redesign for a lie detector services website

SEO at risk. The domain has been live for 13 years — accumulated rankings, backlinks, and Google trust. Any live redesign without careful migration could wipe out years of work.

Technical debt built over 13 years:

• dozens of plugins (forms, SEO, sliders, cache, builders — often duplicating each other)
• page builder layout (Elementor, WPBakery) — heavy DOM, inline styles, extra scripts
• outdated shortcodes and dead code from removed plugins
• bloated database: revisions, transients, options from inactive extensions
• slow loading due to the builder CSS/JS cascade

Typical SEO issues:

• missing or incomplete structured data
• no Open Graph / Twitter Cards
• no hreflang
• incorrect heading hierarchy, weak semantics
• minimal accessibility
• abstract CTAs with no clear value

Main constraint: change everything visually and technically, remove the bloat — and do not lose accumulated SEO equity.

Architecture: clean WP theme instead of patching

• Was: 13-year WordPress — plugins, builder, outdated markup
• Now: static HTML/CSS/JS — premium redesign, SEO passport
• Next: clean custom WP theme — ACF integration, no page builder

Search visibility

• Canonical URL on all 22 pages
• Hreflang UK / RU / EN + x-default; language switcher
• JSON-LD: LocalBusiness, WebSite, FAQPage, HowTo, Article, WebPage
• Sitemap.xml — 22 URLs with lastmod and priorities
• Unique title + meta description on every page

Social media

• Full Open Graph and Twitter Cards on the homepage
• Correct previews when sharing on Telegram, Facebook, LinkedIn, Viber

Performance

• Self-hosted Inter + Manrope fonts in woff2
• Preload critical fonts, lazy-loaded images
• Inline theme script — no FOUC on dark/light toggle
• Local Lenis, GSAP, Swiper, Fancybox — no extra CDNs

Accessibility

• Skip navigation, semantic HTML5, ARIA labels
• h1 → h2 → h3 hierarchy, breadcrumbs with aria-label
• Dark / Light theme with prefers-color-scheme

Conversion & UX

• Premium redesign: glass cards, GSAP, Lenis
• Telegram chat widget for direct contact
• Value-driven CTAs, adaptive mega-menu + mobile drawer

Technical SEO (pre-launch)

• Staging: noindex, nofollow + robots.txt Disallow: /
• After launch: production robots.txt, remove noindex, 301 redirects if needed

22 Ukrainian pages ready for WordPress integration: homepage, contacts, pricing, FAQ, services, articles and legal offer.

Paired SEO audit of every page: old version ↔ new. Not a single search signal lost — only new ones added:

• 0 JSON-LD → Structured Data on key pages
• No OG tags → full sharing previews
• No hreflang → UK ↔ RU ↔ EN (architecture ready)
• Page builder + plugins → clean markup → clean WP theme
• ~30% Accessibility → 90%+ (target after launch)
• Abstract CTAs → value-driven CTAs

⏳ Project in development. Lighthouse before/after and final metrics will be published after production deployment.

Remaining before launch: llms.txt, RU/EN translations, OG on inner pages, BreadcrumbList in JSON-LD, clean WP theme integration, production robots.txt, 301 redirects if needed.