Lie Detection Group — Full redesign for a lie detector services website
Full redesign for a polygraph (lie detector) services company in Kyiv and across Ukraine. The client's domain is 13 years old. Instead of patching WordPress + WPBakery — a clean custom theme: speed, SEO and multilingual structure without losing accumulated equity.
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Lie Detection Group — Redesign
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Google Reviews5.0LieDetectionGroup KyivA sincere thank you to the team for the awesome redesign of our website! We are 100% satisfied with the result! What we liked most about the work: Professionalism: the work was done clearly, competently, and with every technical nuance taken into account. Communication: the team stayed in touch constantly and responded instantly to any request or note. Punctuality: the project was delivered exactly on the agreed deadline, with no delays. Service: the level of client focus is truly impressive — collaboration felt very comfortable. I wish your team rapid professional growth, full ownership of your niche in the market, and many loyal clients! I recommend working with you!
Metrics: Before → After
Category Scores
AI X-Ray
Challenge
SEO at risk. The domain has been live for 13 years — accumulated rankings, backlinks, and Google trust. Any live redesign without careful migration could wipe out years of work.
Technical debt built over 13 years:
- WordPress + WPBakery — heavy DOM, inline styles, extra scripts
- dozens of plugins (forms, SEO, sliders, cache — often duplicating each other)
- outdated shortcodes and dead code from removed plugins
- bloated database: revisions, transients, options from inactive extensions
- critical mobile LCP (19.3s) — render-blocking scripts, legacy image formats
Typical SEO issues:
- missing or incomplete structured data
- weak Open Graph / Twitter Cards
- hreflang and semantics gaps
- W3C validation errors, render-blocking resources
Main constraint: change everything visually and technically, remove the bloat — and do not lose accumulated SEO equity.
Solution
Architecture: clean WP theme instead of a page builder
- Was: WordPress + WPBakery, plugins, heavy markup
- Now: custom ACF theme — no WPBakery, controlled DOM and scripts
Search visibility
- Canonical URLs on key pages
- Hreflang UK / RU / EN + x-default; language switcher
- JSON-LD: LocalBusiness, WebSite, FAQPage, HowTo, Article, WebPage
- Sitemap, unique title + meta description
Social media
- Open Graph and Twitter Cards
- Correct previews on Telegram, Facebook, LinkedIn, Viber
Performance
- Self-hosted fonts, preload of critical resources
- Image optimization, lazy loading
- Fewer render-blocking scripts and CSS
- Local UI libraries — no extra CDNs
Accessibility & UX
- Skip navigation, semantic HTML5, ARIA
- h1 → h2 → h3 hierarchy
- Dark / Light theme, value-driven CTAs, mega-menu + mobile drawer
SEO migration
- Staging with noindex before launch
- Production robots.txt, remove noindex, 301s if needed
- Paired checks of old vs new URLs
Result
Full redesign and migration to a clean WordPress theme without a page builder. Thirteen years of domain SEO equity preserved.
AI X-Ray before → after:
- Overall score: 75 → 96
- Performance: 65 → 92 · SEO: 76 → 98
- Security: 95 → 98 · Accessibility: 87 → 95 · Code Quality: 88 → 98
- Conversion: 98 → 98
- Mobile LCP: 19.3s → 2.6s · CLS: 0.029 → 0.006
- Mobile PSI: 65 → 92 · Desktop PSI: 46 → 97
- Critical issues: 1 → 0 · Warnings: 15 → 2 · Passed: 72 → 88
Technical changes:
- WordPress + WPBakery → clean custom WP theme (ACF)
- Structured data, hreflang, OG, semantics and accessibility
- Core Web Vitals optimized for mobile-first
Live site: liedetection.com.ua
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