V12 Coffee TO GO Website Redesign

RedesignFranchise

Full redesign of a multilingual franchise website without losing search rankings or accumulated SEO weight. Thanks to the V12 Coffee team for their trust and active involvement — the result was possible thanks to our collaboration.

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See the difference

V12 Coffee TO GO — Redesign

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Google Reviews
5.0
Laura AleksandrovskaMarketing Manager · V12 Coffee
We ordered a website update — everything was great, fast, all wishes and edits taken into account. Thank you, we will come back for landing pages.
Verified on GoogleRead on Google April 2026

Metrics: Before → After

PERFORMANCE

63→81

SEO

65→90

LCP

7.4s→4.5s

CLS

0.087→0.000

pages

languages

Category Scores

Speed

63→81

Visibility

65→90

Security

93→98

Accessibility

73→94

Code Quality

64→91

Conversion

100→100

AI X-Ray

⚙️ This was a redesign of a live website with a complex existing structure. The priority was to improve performance without disrupting current functionality. The final score reflects the constraints of the existing system.

Challenge

Problems with the old site:

No structured data (JSON-LD) — Google couldn’t understand the content
No Open Graph / Twitter Cards — empty card when sharing on social media
No hreflang — search engines didn’t link language versions together
No canonical — risk of duplicates in the index
Incorrect heading hierarchy (h1 → h3 → h5, skipped levels)
Layout with
without semantics — search engines couldn’t understand page structure
No lazy loading — slow loading on mobile
Minimal accessibility — no ARIA markup

Solution

Search Visibility

Structured Data on every page: Organization, WebSite, WebPage, BreadcrumbList, FAQPage
Hreflang for correct language version linking
Canonical URL on every page
Rich Snippets: FAQ blocks, breadcrumbs, organization info in search results

Social Media

Full set of Open Graph and Twitter Cards
Correct previews when sharing on Telegram, Facebook, LinkedIn, Viber

Performance

Critical CSS inline — faster first paint
Preconnect and DNS-prefetch to external resources
Lazy loading for below-the-fold images
Modern image formats with fallback
Priority loading for key resources

Accessibility

Full semantic HTML5 markup
ARIA labels on interactive elements
Skip navigation for keyboard users
Correct heading hierarchy h1 → h2 → h3

Technical SEO

Ad parameter filtering in robots.txt (UTM, gclid, yclid)
AI crawler blocking to protect content
Clean URLs without extensions

Conversion

CTAs reworked from abstract ("Submit a request") to value-driven ("Get real earnings numbers")

Result

Paired SEO audit of every page: old version ↔ new. Checked 5 categories: HEAD/META, semantics/headings, links, images/alt, structured data. Not a single search signal lost — only new ones added.