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RedesignFranchise
Coffee franchise website redesign
Full redesign of a multilingual franchise website without losing search rankings or accumulated SEO weight. Thanks to the V12 Coffee team for their trust and active involvement — the result was possible thanks to our collaboration.
Visit Live Site →See the difference
V12 Coffee TO GO — Redesign
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Google Reviews5.0Laura AleksandrovskaМаркетолог · V12 CoffeeWe ordered a website update — everything was great, fast, all wishes and edits were taken into account. Thank you, we will reach out again for landing pages!
Metrics: Before → After
PERFORMANCE
63→81
SEO
65→90
LCP
7.4s→4.5s
CLS
0.087→0.000
pages
40languages
2Оцінки за категоріями
⚡ Швидкість
63→81
🔍 Видимість
65→90
🛡️ Захист
93→98
♿ Зручність
73→94
💻 Якість коду
64→91
💰 Конверсія
100→100
AI X-Ray
🔴 Audit BEFORE redesign
🟢 Audit AFTER redesign
⚙️ This was a redesign of a live site with a complex structure. The goal was to carefully fix everything without breaking existing functionality. A performance score of 81 is the maximum we could squeeze out of the current site.
Challenge
Problems with the old site: • No structured data (JSON-LD) — Google couldn’t understand the content • No Open Graph / Twitter Cards — empty card when sharing on social media • No hreflang — search engines didn’t link language versions together • No canonical — risk of duplicates in the index • Incorrect heading hierarchy (h1 → h3 → h5, skipped levels) • Layout with <div> without semantics — search engines couldn’t understand page structure • No lazy loading — slow loading on mobile • Minimal accessibility — no ARIA markup
Solution
🔍 Search Visibility • Structured Data on every page: Organization, WebSite, WebPage, BreadcrumbList, FAQPage • Hreflang for correct language version linking • Canonical URL on every page • Rich Snippets: FAQ blocks, breadcrumbs, organization info in search results 📱 Social Media • Full set of Open Graph and Twitter Cards • Correct previews when sharing on Telegram, Facebook, LinkedIn, Viber ⚡ Performance • Critical CSS inline — faster first paint • Preconnect and DNS-prefetch to external resources • Lazy loading for below-the-fold images • Modern image formats with fallback • Priority loading for key resources ♿ Accessibility • Full semantic HTML5 markup • ARIA labels on interactive elements • Skip navigation for keyboard users • Correct heading hierarchy h1 → h2 → h3 🛡️ Technical SEO • Ad parameter filtering in robots.txt (UTM, gclid, yclid) • AI crawler blocking to protect content • Clean URLs without extensions 📈 Conversion • CTAs reworked from abstract ("Submit a request") to value-driven ("Get real earnings numbers")
Result
Paired SEO audit of every page: old version ↔ new. Checked 5 categories: HEAD/META, semantics/headings, links, images/alt, structured data. Not a single search signal lost — only new ones added. • 0 JSON-LD blocks → Structured Data on every page • No OG tags → Full previews when sharing • No hreflang → Correct UK ↔ RU linking • ~30% Lighthouse Accessibility → 90%+ • Abstract CTAs → Value-driven CTAs • No rich snippets → FAQ, Breadcrumbs, Organization in search results
Platform
Yii (застарілий дизайн) → Yii (повний редизайн)
Duration
50 days
Redesign
Franchise
Services Used
AI X-RayRedesignAI SEO Passport
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